What is a web template and how is it related to my automotive business?

It’s safe to assume most of the dealer principles today in the automotive business have a basic understanding of a website, and what it can do for their business. But most of them are still having trouble with the concept of a web template! It is not surprising web template can be a confusing concept to many, in a nut shell a web template is a web site. It maybe designed for a different purpose but never the less it consists of programming languages in the web industry such as HTML, PHP, ASP, Javascript, and mixture of number of other languages. A web template can be used for many businesses since it is licensed to many rather specifically designed for one business. Hence the cost can be shared amount a few, making them more affordable compare to a custom developed website from a developer. Most of the web templates are customizable but it may not be customizable to someone without the understanding of the languages. You may still need to hire a web developer to modify your code for you.
A typical small business web site can range from $800 to $1500 depending which design company is offering you the quote, and at the same time a typical web template can range from $100 – $200. Hosting fees with your server is always calculated extra as both website and web templates will require a commercial server to reside on. Some automotive specific web design companies can charge from $200 to $400 per month just for hosting services, generally speaking automotive industry and related web services are much pricier compare to generic business web sites. But there are services out there that will offer you a web template service for less than $100 per month including hosting fees. If you are located in Canada the one automotive web template provider is called “Dealer Template” you can find their web site and template gallery at http://www.dealertemplate.ca It maybe worth while to you as a business to use a template instead of custom designed web site, but there are few pros and cons you should consider before making the commitment.
For one, web template is much quicker to deploy to a server, since most of the graphic, design documents, CSS is ready and pre-designed. This can be life and death to some business since time is critical, if you need your products to be displayed and showcased right away. Then a web template maybe just the solution you are looking for. Be careful to choose a template provider that is industry specific because buying any generic web template can be a complete waste of money sometimes. Consult your web developer, and see if he or she has a company they recommend. And it is usually a good idea to go with your web template, hosting, SEO services all with one company to make your life easier.

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