Automotive SEO tips part one – Choose your domain name carefully

Welcome to the first part of our automotive SEO series, and in this article let’s talk about the importance of your domain name itself. If you have been in the business for a while you probably have heard the term “domain name”. A domain name is your alphabetic representation of your website, it basically translates an IP address into words and phrases humans can remember by. In another word instead of your website been called http://209.166.355.26 it can be name into something such as Having to register a domain name is the first step towards your SEO campaign, it is important because search engines such as Google look at readable words in your URL (your web address or domain name) string. If all possible you should always choose a domain name that reflects the nature of your business. For example if you are a used car dealership located in the city of Toronto, and you named your business AAA fine cars, you should definitely consider a domain name such as “torontofinecars”, instead of the actual name of “aaafinecars”. By adding the name of the city, you are now ranking higher on Google search terms when a customer is searching for “Used Cars Toronto”. This is your absolute first steps towards a competitive SEO campaign.

Due to the nature of competition in the automotive industry, many dealers today are hiring SEO firms to out rank their competitors. The cost can range from $3000 to upwards of $10000 per month just on Google’s PageRank system. The goal of every SEO firm is to develop inbound links to client’s website, and generate leads from Internet. But having a good domain name is probably the cheapest thing you can do for yourself that will put your business on the map. A dot com extension is for “commercial” which is a top level domain in the world. It is the most desirable therefore most thought after. But if you are located in Canada, many of us are still grasping the concept of a dot ca extension. A dot ca extension will perform as well as the dot com but not as competitive. To be able to own a dot ca extension you must be a Canadian residence, and comply with rules of CIRCA. There are many domain names available in dot ca extension today, not to mention there are tons and tons of names expiring everyday.

Thank you for reading this article, it is brought to you by Dealer Template Canada, your ultimate web solution provider for Canadian dealers. Find us online at

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